AI Insights · Timothy · April 2022
Top 5 Fashion Games on iOS in Sweden Q1 2022
Discover the performance trends of the top 5 fashion games on iOS in Sweden during Q1 2022, including metrics on downloads, revenue, and active users.
In Q1 2022, the top 5 fashion games on iOS in Sweden showcased varied performance trends across downloads, revenue, and active users. Here's a detailed look at each application's metrics during this period.
Project Makeover from Magic Tavern, Inc. saw its weekly revenue decline steadily from $16K at the end of December to around $9.9K by mid-March, before a slight uptick to $12.7K at the end of the quarter. Weekly downloads also experienced a downward trend, starting at 6.7K and dropping to 1.3K by the end of March. Active users followed a similar pattern, decreasing from approximately 28.7K to 21.2K over the quarter.
Outfit Makeover by SUPERSONIC STUDIOS LTD showed a different pattern. The game started with 1.9K weekly downloads in early January, peaking at 9K by the end of the month, and then declining to just over 1K by the end of March. Active users mirrored this trend, starting at 1.9K, reaching a peak of 10.5K, and then tapering off to 2.5K.
Hair Challenge from Rollic Games maintained relatively stable download numbers throughout the quarter, fluctuating between 1.3K and 3.1K. Revenue remained minimal, with notable peaks of $14 in late February and $22 in late March. Active users showed a gradual decrease from 16.9K to 12.3K over the three months.
Makeover Studio 3D, published by Kwalee Ltd, had modest weekly revenue, peaking at $100 in early February and averaging around $50 for the rest of the quarter. Weekly downloads started at 3.1K, saw a high of 3.5K in early January, and gradually declined to 671 by the end of March. Active users similarly decreased from 4.9K to 1.6K over the same period.
Makeup Artist: Makeup Games by Beauty salon Studio showed significant growth in revenue, jumping from $28 at the end of December to nearly $1.2K in early February, and maintaining an average of $900 for the rest of the quarter. Downloads increased from 1.3K in late January to 2.2K by the end of March. Active users rose from 1.9K to 4.5K over the quarter, indicating strong user engagement.
Data for this analysis comes from Sensor Tower. For more detailed insights and trends, visit Sensor Tower's platform.
